You can’t sell to everyone. Period. Far too many of the small businesses I see out there are trying to be the “Walmart” of their industry if you can understand that analogy. Your business needs to know exactly who it is selling to. Your content, social media, advertising and even emails are far more direct, relevant and valuable when it’s meant for 1 person and not 10. So, develop your buyer personas, there are hundreds of resources online for free to map out WHO your buyer persona is. Go get started.
Jason Stone is widely known by celebrities and almost 2 million people around the world as @Millionaire_Mentor on Instagram. Stone has successfully launched multiple 6 and 7 figure Instagram and Internet platforms and is becoming a well known social media influencer and marketer.
Known for his e-commerce success in the automotive industry in his early years with Treadstone Performance Engineering, Inc., Jason is a mechanical engineer, real estate investor, car enthusiast, and startup investor. Jason has Co-founded the Impact Billions Movement and also created Gentlemen’s Mafia Instagram network which culminates relationships and success among the thousands of its members worldwide and utilizes his experience and passion as a motivator, mentor, teacher, and social media influencer to help others create success.
November 14, 2017