Real estate investment continues to be one of the most rewarding and profit driven areas any aspiring entrepreneur can break into. Regardless of how much capital you have access to, there are opportunities to be found in each of the 50 U.S. states as well as around the world. Whether you are interested in buying, renting, or flipping residential or commercial properties, there are tactics and skills which can be employed to offer greater capitalization of your market as well as greater returns on your investments.
Additionally, there are new forms of investment potential such as putting your resources into equity real estate investment trusts (REIT) which can help you to have access to higher value properties such as medical facilities and shopping malls without having to pour boatloads of cash into actually buying and or managing these lucrative all alone. Working with REIT’s can be particularly attractive because they can reduce the expenses you will need to pay to deal with vacancies, maintenance costs, and the time it takes to manage individual properties all on your own.
From focusing on wholesale opportunities, short sales, multi-unit dwellings to traditional rentals in markets of all shapes and sizes, there truly are a myriad of ways to break into real estate investment which is a plus if you understand the landscape though possibly a detractor if you are unsure where to begin.
The thing is, like all areas of the modern world, if you have the time and energy, there are many individuals out there offering their expertise and insights about how to conquer real estate. I cannot recommend the expertise of Cody Sperber enough. Internationally known as The Clever Investor, Cody has been teaching thousands of people around the world how to break into real estate marketing and utilize the current best digital practices to reach success and financial independence. If you are intrigued but need some guidance, consider doing what I did and consider what working with an expert like Cody could do to sure up your real estate bets.
Keep reading to learn more about real estate marketing statistics, demographics, best practices and strategies!
Real Estate Marketing in the Digital World
Real estate marketing like all areas of modern business is proliferating online. Some of the most successful real estate investment opportunities are being driven by digital trends. Understanding this evolving world is key to breaking into this market and guarding your investments so that they can appreciate to their fullest potential. Employing core digital business strategies such as Search Engine Optimization (SEO), Social Media, and utilizing analytic big data driven insights to raise conversion rates are key to making the most of the properties you are seeking to profit from.
For some entrepreneurs, real estate may have felt like something they would like to get involved with but they were unsure of where to get started. This is where it really pays off to develop personal expertise and understanding around the demographics, trends and best practices that are being employed by the most successful real estate investors in the world. If you are willing to put in the time, there is a wealth of knowledge to uncover around how to use the internet and social channels to transform what is possible with real estate investment marketing.
To get a better sense of why digital marketing strategies are at the core of the most successful real estate investment strategies, take a look at some of most startling trends shaping this area of entrepreneurial activity in 2017 and the years to come:
Millenials are set to account for 33% of homebuyers in 2017.
Millennials do not work, think or live like their parents. As a result, they do not shop for or consider rentals or the purchasing of properties like their parents. They do not browse printed real estate listings from a newspaper nor do they look for sales brochures while stopping for lunch at their favorite eateries. Not to say those print based advertisements cannot yield results with this demographic but if these are the only ways you are seeking to attract these customers you are sorely mistaken. Instead you need to turn your attention towards the places and platforms where these people operate. Without going into a lengthy explanation the answer is simple: it’s on social media, in apps and across the world wide web. To attract these customers, you need to focus on digital real estate marketing lead generation strategies!
80% of residential growth is centered in suburban markets in 2017.
This means there are real opportunities to be had in seeking out up and coming neighborhoods that will attract more and more well to do professionals away from the hustle and bustle of urban life. Life in many urban markets continues to be exceptionally expensive and when coupled with the fact that there are set to be so many new younger homebuyers in the coming years, it’s a really important time to use digital strategies to seek the best opportunities and trends which are guiding how these people shop for homes. Platforms like Facebook can be extremely fertile grounds for attracting interested buyers and converting them into happy buyers and homeowners. If you aren’t focusing a bulk of your efforts on these socially driven lead acquisition strategies you are quite simply going to miss out on tremendous opportunities in the years ahead.
The domestic U.S. economy is predicted to grow by 2% in 2017 and 2018.
Though costs of properties continues to rise, so to does the ability for Americans to rise to the challenge of renting or purchasing their dream home. Again, the answer is clear: if you want to attract high value customers, you need to put yourself where they are. People who use social media platforms like Instagram are extremely well off. They keep a close eye on how the most successful are living and the aspire to model their behavior on these influencers. If you want to make a huge impact in real estate investment, you need to focus on learning the current real estate marketing best practices and nearly all of the most cutting edges ones revolve around digital literacy and appealing to customers who are likely to be using the mobile web to browse and make contact with the things and brands they care most about.
While overall rates of homeownership are falling, this means there is an increase in rentals of about 3% for 2017.
As young couples and families pay off student loans and save to purchase their first homes, they are seeking rental properties. Similarly as higher education becomes more and more essential to get ahead, there are many lucrative rental opportunities to be found in looking around high density student neighborhoods. If you think they only want to make money in real estate is to buy and sell, you are mistaken. There are huge profits to be made in the rental market and it is squarely located online. From AirBnb to Craigslist and a million other websites and apps in between, there is large money to be made in renting properties. To rent most effectively in 2017, you need to be digitally savvy.
84% of all buyers considered information they found online to be crucial in their decision to purchase a property in 2017.
Stats like this one from the National Association of Realtors are pretty easy to interpret: if you want to be involved in real estate, you absolutely need to know how to use the best digital marketing strategies. Real estate marketing is a twenty four hour a day affair and the without an online presence and the application of best in class digital strategies you run the risk of giving up huge opportunities to competitors who took the time to do their homework and get smart about how to use the internet to attract, groom and close the best prospects.
How to use digital strategies to increase real estate marketing success?
So now that you have a better idea of how important it is to utilize digital marketing strategies to improve your success with real estate investments, you are probably wondering which tactics to employ to break away from a crowded pack.
Don’t worry, I got you covered.
Keep reading to learn about some of the most important strategies you can use to get the most out of the investment properties you are already working with:
Learn from an Expert
Right now, all around the world, people are retiring from the rat race and enjoying the life of their dreams, now, while they are still young. I am proud to be one of them. I would not have gotten to where I am today if it weren’t for the insights and advice of people who had come before me.
People like Cody Sperber. Cody has closed more than 1,000 successful real estate deals worth more than $2,000,000.
If that’s not impressive enough, consider that he did this from the ground up and without the luxury of starting out with huge influxes of cash on hand. Cody is truly self made and he has truly paved the way for anyone to follow in his footsteps.
If you are serious about learning the best practices in real estate marketing, consider doing what I did and start working with an expert like Cody Sperber today. He has a wealth of free material out there in addition to courses you can take if you really want to master the new digital landscape of real estate marketing.
You can keep fumbling around in the dark or you can step into the light of a brighter tomorrow. The choice is yours.
Use Facebook Life Events like a Professional
Ok, so you may have noticed that Facebook is a marketers dream. Where else can you find intimate details about every single demographic under the sun?
Think about it.
Everyday people are liking pages. You can see that.
Everyday people are posting about the events you are interested in. You can see that.
Everyday people are even making updates around life events and milestones such as getting engaged, having babies, graduating college and the list goes on.
Your wheels should be turning now and if so, great!
You see, it’s very possible and extremely advantageous for you to target your facebook advertisements to audiences according to different life event milestones. You can even choose to have multiple versions of your ads to appeal to different segments of your target markets.
This is basic digital strategy here but you know what?
It works and like a charm.
The more you use social media to target your advertising efforts the less it is like blindly throwing darts and seeing what sticks. There is not a business in the world that can’t benefit from using things like facebook events to get closer to their customers.
Your aspiring real estate ventures are no different!
Invest in Stunning Video Footage
High quality video footage is one of the best things you could invest in to appeal to mobile internet users.
Consider a young couple planning for a retreat to an oceanic city where you happen to own some high value rental properties.
They sit and sip cocoa, absolutely hating the gloomy weather outside but then they run across stunning video footage of your properties while browsing around Facebook or Instagram.
Instantly interest is piqued and within hours he is frantically calling you because she can’t stop replaying the videos and dreaming about their romantic seaside getaway.
As fantastic as this might sound it is far from a fantasy. Videos are a much more compelling form of storytelling than even the best HD pictures.
To take things a step forward, if you build your website and make sure that every property you work with has a mix of HD pictures, videos, and 360 views, you better believe it will convert better than copy alone or simply using some poorly lit smart phone pictures.
When you invest in the quality of pictures and video, invest in a high value and super user friendly, mobile web accessible interface, you are building value for your brand and offering a real benefit to your customers.
Is it time for you to get in the game?
Real estate investment could very well be your ticket to financial independence and the life you’ve always dreamed of.
The best part is, with people like Cody Sperber guiding you, you can even learn how to invest in properties without having to put down a single penny of your own money!
That’s right, you could get started today, without even having to invest anything aside from your time.
Isn’t it time you finally started investing in real estate?
I know I’m happy I did!