Landing pages should be used for so many reasons, I couldn’t possibly list them all in this post. But what you should know is that ANY time you are marketing or running any type of campaign 99% of the time a landing page should be involved. It separates the data, it serves one purpose and it converts a lot higher than just dumping people on a website. There are plenty of affordable landing page software brands out there. Choose one and run your next campaign with a landing page.