The Loyalty Of Disney+ Users Increase, Since its launch in November 2019, Disney+ has become one of the most popular streaming services, boasting a vast library of content from Marvel, Star Wars, Pixar, National Geographic, and, of course, Disney. The platform’s initial monthly subscription fee of $6.99 was already competitive, but in March 2021, the company raised the price to $7.99. While some customers expressed concern over the increase, it seems that most Disney+ users remained loyal and continued to pay for the service.
The Loyalty Of Disney+ Subscribers Despite The Price Increase
According to a recent report, Disney+ saw a minimal decline in its subscriber base after the price increase. The streaming platform had 94.9 million subscribers as of January 2021, and by February, that number had only dropped to 94.5 million. This indicates that the majority of Disney+ users were not deterred by the modest price hike.
It is noteworthy that Disney+ had already amassed a significant subscriber base before the price increase, thanks in part to its massive library of content and the company’s aggressive marketing efforts. Additionally, the platform’s launch coincided with the COVID-19 pandemic, which led to increased demand for at-home entertainment options.
Nonetheless, the fact that the majority of Disney+ subscribers continued to pay for the service after the price increase suggests that Disney+ users value the platform and its content enough to justify the additional expense. Disney has continued to add new content to the platform, including exclusive shows and movies, which likely contributes to users’ willingness to pay the higher subscription fee.
Consumers May Be Becoming More Accustomed To Price Increases In The Streaming Industry
Moreover, Disney+ is not the only streaming service to raise its prices in recent years. Netflix, for example, increased its monthly fee from $7.99 to $8.99 in 2014 and has continued to raise it since then. Similarly, Amazon Prime Video raised its monthly fee from $8.99 to $9.99 in 2018. Therefore, it seems that price increases are becoming increasingly common across the streaming industry, and consumers may be becoming more accustomed to them.
While some Disney+ users expressed concern over the recent price increase, it appears that the majority of subscribers remain loyal to the platform and are willing to pay the higher subscription fee. As the streaming industry continues to evolve, it will be interesting to see how companies like Disney balance the need to attract and retain subscribers with the pressures of generating revenue and profitability.