Blogging has become a crucial part of business and the success that your business will have. While it has historically been viewed as a leisurely way to share one’s lifestyle, it has now transformed into a must-do for any business that wants to be successful.
Below are the top 5 reasons why blogging is important for your business.
- Blogging establishes you as credible
Whatever industry you are in, blogging is a way for you to instantly show your credibility in that industry. It is your chance to show the whole world what you know and why you are the best. It lets you express your personality, also, which is highly valued in today’s online world.
- It helps your Google rankings
Quite simply, the more content you put out, the better your website will be ranked in Google, Yahoo, and other major search engines. These search engines love websites that are always putting out new, fresh content. And when you’re doing this, you’re website is seen as up-to-date, engaging, and fresh.
- Other people can share your content
When you’re blogging regularly, you’re giving people a lot of opportunities to share that content with other people. They may post it on their social media, e-mail it to a friend, or link to it! Who knows, some of your posts may even go viral in your industry!
Along with the boost in the search engines, you will naturally be making your business more visible to the millions of people across the web.
- It gives people a reason to join your e-mail list
When you’re putting out quality content, your audience will likely join your e-mail list. These people want to learn more and learn more about you. Make sure to put an e-mail opt-in list on the same page as every blog post so that people will have the opportunity to join it. The more you build your e-mail list, the better!
- Every blog topic will appear in the search engines
For example, if your blog post is “The best way hammer a nail”, then when somebody Googles that phrase, that post will show up in the search engines. So, the more topics you blog about, the more phrases of commonly searched for topics will show up and point to your website.
That means that you will be getting hits from all over the place for all kinds of different topics related to your industry. This gives you as tons of opportunities to appear in the search results as much as you want, it is just a matter of how many blog posts you put out.
Blogging is a great way to connect to your audience. It’s not just a hobby, it’s a business! If you’re not blogging at least once per week, make it a habit to start doing so. We promise it will pay off in the long run of your business!