The Millionaire Mentor Guide to Online Marketing

ecommerce 3562191 1920

ecommerce 3562191 1920

What is Online Marketing?

Advertisers have always been interested in reaching prospects with creative means and converting them into customers.

In the past traditional advertising methods relied on casting an extremely wide net and hoping customers would successfully navigate the sales funnel.

In 2017, Ad spending from television will top out at $72.01 billion, or 35.8% of total media investment in the US. online ad spending is even higher at $77.37 billion, representing 38.4% of total spending.

While traditional forms of advertising such as billboards and print ads in newspapers and magazines still exist, they are being vastly outpaced by online advertising methods.

Around the world, more than 4 Billion people are accessing websites, apps, social media platforms, email accounts and other services across a vast global landscape.

As the internet has come of age, it has presented marketers with an ever-increasing array of means for attracting interest and driving sales.

online marketing has nearly completely surpassed traditional advertising and promotional tools as the world’s attention has shifted towards the mobile internet.

The internet offers businesses the ability to be seen by high numbers of prospective customers at an extremely low cost compared to traditional advertising methods.

online Marketing refers to a vast array of both on and offline strategies. By 2020, the total amount spent on online advertising is expected to exceed $113.18 billion.

These practices may be broken down as follows:

Online Marketing Essential Strategies:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

“Any intelligent fool can make things bigger and more complex. It takes a touch of genius and a lot of courage to move in the opposite direction.

-Albert Einstein

Unpacking the Terminology

The term online marketing was coined back in 1990, shortly before the creation of the world’s first search engine, Archie in 1993.

Even way back then, it was apparent that the internet would present an incredible opportunity by allowing businesses to learn vast amounts of information about how and why customers interact with their brands and purchase their products.

In simple terms, online marketing refers to the promotion of products and services using any form of electronic multimedia.

The Online Marketing Institute defines these practices as follows: “Online Marketing is the use of online channels to promote or market products and services to targeted consumers and businesses.

“The first rule of any technology used in business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify its inefficiency.”

-Bill Gates

In A Time Before Online Marketing

While the internet may have allowed online marketing to truly explode, in truth, the history of these strategies goes back far further. In 1896, a very key scientific breakthrough would lead to a revolution in human connectivity.

That breakthrough, the invention of the radio by Guglielmo Marconi, was extremely important because for the first time it would allow advertisers the ability to broadcast branding identity and calls to action right into people’s homes.

Since the beginning, online advertising has offered some distinct benefits over other more traditional methods of advertising such as signs and placards placed in public spaces.

As radios became ubiquitous in homes around the world, advertisers gained access that they could never match by simply placing a sign in even the most crowded of locations.

Early online marketers found that by broadcasting events, they could increase sales and interest in live performances or sporting exhibitions.

They also saw that with the power of targeted advertising efforts they could direct behavior and direct decision making towards the first online sales funnels.

By the time Philo Taylor Farnsworth, invented the television in 1927, global audiences were in love with the radio but it would only be several decades before the first online champion would be overtaken. Radio continued to be useful but with the advent of television, a whole new world of advertising possibility was unfolding.

The internet has only increased the access marketers have our reaching out to their target markets.

Because online marketing has always been about driving activity, generating engagement and providing targeted means of acquiring sales prospects and conversions, the internet has made it much easier for reaching the highest percentage of interested buyers in a given product or service.

online marketing practices are best described as a set of online and offline methods.

“However beautiful the strategy, you should occasionally look at the results.”

-Winston Churchill

Essential Online online Marketing Strategies

Online marketing strategy refers to the following areas:

  1. Search engine optimization (SEO)
  2. Search engine marketing (SEM)
  3. Content marketing
  4. Social Media Marketing (SMM)
  5. Pay-per-click advertising (PPC)
  6. Affiliate marketing
  7. Email marketing

Search engine optimization (SEO) is one area of online marketing strategy which continues to evolve.

The reality today is that the old SEO tricks and tips largely no longer apply. There are no hard and fast rules about how to rank content in regards to keywords.

Nonetheless choosing keywords and arranging content on a page in a concise and logical way is more important than ever.

These days it is extremely important to focus not so much on a keyword or even word counts but on producing content that is of a high value to your reader.

Quality is the ultimate way to rise in global search rankings. All content should have backlinks to reputable online platforms. The key to optimization at this point is placing a premium on creative content.

Content marketing is one of the most important aspects of online marketing and joined with SEO, it forms a clear imperative for any aspiring online entrepreneur: work hard to produce informative and engaging content before anything else.

Search engine marketing (SEM) allows you to place advertisements on search providers such as Google, Yahoo or Bing.

These advertisements can help direct traffic to your website or offers and can offer a cost-effective means of generating new leads in a way that is highly trackable.

Each search provider caters to a different niche. While Yahoo is not as popular as Google, it’s users tend to be older and more financially secure. This can present an advantage depending on what you are seeking to market.

Again, while Bing is nowhere near as popular as Google, as the flagship search provider of all Microsoft devices, it is worth advertising on.

Search engine marketing is essential because if people cannot find you, then you cannot create new leads. The easier it is to be located, the faster you will grow. Simple as that.

Content marketing is perhaps the single most important means for generating organic traffic to your websites and offers. Multimedia content in the form of pictures, text, video, and infographics will pull people to your website more than anything else.

Focus on consistency and quality and watch as your blog drives your valuable leads to your business.

Content marketing is also an extremely effective way of building your email list which is potentially the most lucrative thing you will have access to as an online marketer. Content marketing is the top approach for marketers today. 1 in 5 claims it as their top method of generating leads.

Social media marketing has absolutely exploded in recent years.

While Facebook continues to be dominant, Instagram and Snapchat each have devoted followings and offer tremendous benefit to the businesses which are able to best produce content to match their visually focused photo and video formats.

Many are turning away from traditional advertising frontiers such as print media such as newspapers and magazines or broadcast media such as television in favor of the crowd and the insights of individuals they are connected to across social media platforms. Social media allows users to reflect with an audience and crowd of their own design.

For some people, connecting online means accessing acquaintances, friends and family, people with whom they share a unique historical or social bond. For others, connecting online means accessing people they look up to, people who they share interests with and those who are living life in a way that is inspiring to them.

For many, social profiles across multiple platforms could be geared towards accessing both groups of people dependant on the platform in use or the user’s interests in a given moment of time.

Social media marketing offers you the ability to interact directly with your target market and learn about the things they are most passionate about. The future of online marketing is being shaped across the social mobile landscape.

According to Statista,  In 2016, 78% of the entire U.S. population is engaged with a social media profile. In most cases, this engagement is a daily endeavor which is increasingly becoming the main way consumers are gathering and sharing information.

According to some estimates, the number of worldwide social media users reached 1.96 billion in 2016 and is expected to grow to some 2.5 billion by 2018.

Information technology, driven by communications devices such as smartphones, tablets, and portable computers are at the center of daily life.

Pay per click advertising (PPC) continues to be an extremely useful lead acquisition tool for many online businesses.

From placing solo ads on established email lists and websites to purchasing traffic directly from search providers, there is a myriad of ways to use paid advertising to drive interested prospects to your website, email list or offer.

Pay per click can be controversial but most serious marketers agree that going after targeted prospects is extremely valuable to growth. The key is to purchase from reputable sellers and always very clearly track results.

Purchasing 1000 clicks vs a lesser amount is probably the best way to test if a source of clicks is worth your time. If you aren’t generating leads or making sales, you need to rethink your supplier.

Affiliate marketing is a really excellent performance based way to increase revenues once you have already established customer relationship and flows of traffic.

By using your existing marketing efforts to sell additional offers, you are increasing the likelihood of generating passive revenue while also gaining access to new interested customers. There are many unique affiliate campaigns which can allow you to share profits with a variety of extremely popular products and services.

Email marketing is considered by many of the most successful marketers to be the premier way to generate profits online. The money is in the list.

Tools such as free ebooks can help you to build a massive list which you can consistently lead through various segmented sales funnels.

Your email readers may take time to convert but repeated efforts have been proven to yield results for email marketing campaigns. Customers who are retargeted with follow up emails are 70% more likely to convert.

While email sales make take time to generate, your list is yours to own and use as you like. As you build a relationship with readers, they will view you as a trusted authority.

From here there are so many things you can do. It has been proven that humans are hardwired for repeat business. If someone enjoys buying from you once, they are likely to feel inclined to do it again.

Email marketing is all about building sustainable and mutually beneficial relationships. The better you can serve your readers the more loyal and engaged they will be. The quicker they will navigate your sales funnels and become repeat customers.

5 Essential Skills for any Modern online Marketer:

1. Create a clearly defined and measurable plan

Success in online marketing is guided by a variety of factors but the more you do to ensure success the better. Proper planning leads to exceptional results.

Organization, budgeting, and prioritization are key skills that you will want to develop as an effective content strategist and online entrepreneur. To ensure success, work off a clear plan which allows you to clearly track results.

Successful marketing depends on being able to identify what is working and apply methods to scale and automate it. There is a myriad of tools which can assist you to automate your marketing efforts. Mastery comes when you are able to clearly translate insights gained into operations efficiently delivered.

2. Review, Redefine, Reinvigorate

It is essential to have a plan but you must hold onto it lightly. That means you must just as easily be willing to accept when things are not working well.

It doesn’t matter what you think, it matters that you get results. When your ego is in check, you have no problem applying insights you have gained and moving in a different course if necessary.

Successful online marketing means trying things out, keeping what works, dropping the rest and always seeking to improve efficiency and utility.

Review what you are doing, redefine areas that are lacking and constantly reinvigorate your efforts by applying the insights you have captured from tracking your efforts.

3. Utilize the best tools to drive success

Whether you are tracking user activity with Google Analytics or planning your content calendar in Asana, it is important to use the technologies at your disposal to maximize success.

Modern marketers have many unique tools at their disposal and available in real time, often from mobile platforms.Do not be afraid to explore new products and services which can help you better manage your online marketing strategy.

4. Commit yourself to personal development

online marketing is a constantly developing field. It is not a fixed target.

To be successful you need to commit yourself to mastering the newest best practices as they arrive. That means being dedicated to constantly improving your expertise and personal marketing knowledge.

Pour over blogs and constantly seek to understand more about how and why your efforts succeed or miss their marks. Do not be afraid to se

Seek marketing guidance from those with more experience than you.

5. Seek Help

As a marketer, it is very easy to feel like you are an island. Especially if you work totally in the online arena. This should never be the case.

It is extremely important that your network and connect with other people hopefully who are even more talented than you are. These relationships and connections will help you to advance and take on greater challenges. When you run into some trouble or you aren’t reaching the results you want, consider seeking help.

The training and resources you need are out there you just have to be ready to take action and reach for them. Success in online marketing is yours if you are willing to work hard and put in the time to learn the skills you will need to succeed.

There is no fixed endpoint or time when you are ready to be an online marketer. The landscape of business is constantly changing and you will have to as well. Accept that now and commit yourself to doing everything you need to succeed.


As you can see, online marketing means a great deal more than simply advertising on the internet, though based on usage trends, it would be a huge mistake for any marketer not to focus a great deal of their efforts on success in the online, social arenas.

From a strategic perspective, it is essential to understand that the competitive landscape is likely to change with the advent of new technologies. Think about Amazon. They emerged as a dominant player thanks to newfound consumer loyalty in online technologies.

Mobile technologies are already disrupting traditional markets. Expect change and embrace it. The more that you are willing to be adaptable the better you will succeed in the coming years ahead.

Mastering online marketing means staying ahead of trends and realizing that there will never be any single best strategy.

Success will come to those who are able to maximize their ability to best translate the insights they gain about their previous marketing efforts into future automated processes.

The online marketing landscape is always changing and that is why to be a successful online entrepreneur, you must be dedicated to constant enrichment and retraining.

There are few things that are a better investment than the acquisition of knowledge which will allow you to pull away from your competitors and define your unique value proposition to your target market.

Seek to be the best you can be. Set, reach and exceed goals. Celebrate victory and dust yourself off quickly when setbacks happen.

Commit yourself to constant improvement and you will be halfway there. There is no easy way to the top but with dedication, you will be a top online marketer!

“The best marketing doesn’t feel like marketing.”
-Tom Fishburne


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