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Logan Lapierre

Logan Lapierre is an entrepreneur in the fitness industry who’s on a mission to revolutionize the fitness industry by helping more online fitness coaches change lives. He’s one of the most highly sought after experts when it comes to fitness sales, appointment setting, copywriting and marketing. In 2018, nearing the end of his 4 year personal training career in one of the top personal training gyms in Canada, he found out his father who’d neglected his health had stage 4 cancer. This ignited a fire within Logan to master the skill of marketing so he could bring fitness to more people so that less people would have to watch their loved ones suffer like Logan did. In the process of mastering online marketing and sales, Logan invested tens of thousands of dollars to learn from the best marketers in the world, which left him homeless for a short period. In 2020, Logan began building 1-More-Rep Agency – a marketing and sales agency that helps high-profile online fitness coaches grow their coaching business and impact more training clients. This includes marketing funnels, copywriting, appointment setting and sales for world-class fitness coaches, such as Max “The Body” Philisaire – Global Elite Trainer & Military Veteran (3.9 million fans across social media) and AJ Ellison – 3x Muscle Model World Champion (1.1 million fans across social media). As a contributor on, Logan interviews some of the most influential and recognized online fitness experts in the world. With the goal of bringing to our readers, a better understanding of the impact health and fitness has on our lives. Not only physically, but also mentally, emotionally, financially, spiritually and within our personal relationships.

Stories By Logan Lapierre

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